Privacy Policy
# Privacy Policy & Cookies
This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website (the “Site”).
We respect your privacy and are committed to protecting your personal information. By using our Site, you agree to the practices described in this Privacy Policy.
## PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, cookies installed on your device, and information about how you interact with our website.
This information may include:
* Pages or products you view
* Websites or search terms that referred you to our Site
* How you interact with our products and services
* Browser type and device information
We refer to this automatically collected information as “Device Information.”
We collect Device Information through technologies including:
### Cookies
Cookies are small data files stored on your device that may contain an anonymous unique identifier. Cookies help us improve your shopping experience, remember your preferences, analyze website performance, and provide relevant marketing content.
### Log Files
Log files collect information such as your IP address, browser type, internet service provider, referring pages, exit pages, and date/time information.
### Web Beacons, Pixels, and Tags
We may use electronic technologies such as tracking pixels, tags, and web beacons to understand how visitors use our Site and measure the effectiveness of our marketing campaigns.
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## ORDER INFORMATION
When you purchase or attempt to purchase products through our Site, we collect certain information necessary to process your order, including:
* Name
* Billing address
* Shipping address
* Payment information
* Email address
* Phone number
We refer to this information as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we refer to both Device Information and Order Information.
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# COOKIES POLICY
## What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or other devices when you visit our website.
Cookies may include:
* First-party cookies
* Third-party cookies
* Tracking pixels
* Advertising technologies
* Other online tracking tools
We use cookies to:
* Enable essential website functions
* Improve website performance
* Remember items placed in your shopping cart
* Understand customer browsing behavior
* Provide personalized shopping experiences
* Deliver relevant advertising
Cookies may also help us identify abandoned shopping carts and allow us to send reminders or marketing communications when permitted by applicable laws.
We will not share your SMS marketing consent information with third parties for purposes unrelated to providing messaging services.
Your information may be shared with service providers that help us deliver messaging services, including communication platforms and technical providers.
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# TYPES OF COOKIES WE USE
## Strictly Necessary Cookies
These cookies are required for our website to operate properly. They allow essential functions such as shopping cart management, checkout, account functions, and security features.
These cookies cannot usually be disabled.
## Performance Cookies
These cookies help us understand how visitors use our website by collecting anonymous information about traffic, page visits, and website performance.
## Functional Cookies
These cookies allow our website to remember your preferences and provide enhanced features.
## Marketing Cookies
Marketing cookies help us provide advertisements and promotional content that may be relevant to your interests.
These cookies may be used by us or third-party advertising partners, including social media platforms and advertising networks.
Information collected may include:
* Browsing activity
* Product interests
* Website interactions
* Customer identifiers such as encrypted email addresses or device information
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# HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:
* Process and fulfill your purchases
* Process payments
* Arrange shipping
* Send order confirmations
* Communicate with you regarding your orders
* Detect potential fraud or security risks
* Provide information about products, promotions, and services when permitted
We use Device Information to:
* Detect fraud and security risks
* Improve website performance
* Analyze customer behavior
* Understand shopping trends
* Measure advertising effectiveness
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# SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with trusted third-party service providers that help us operate our business.
For example:
### Shopify
Our online store is powered by Shopify, which provides the ecommerce platform that allows us to sell products and process transactions.
### Analytics Providers
We may use services such as Google Analytics to understand how customers use our website and improve our services.
### Advertising Partners
We may share information with advertising platforms such as Meta, Google, Pinterest, TikTok, or other marketing providers to provide relevant advertisements and measure campaign performance.
We may also disclose personal information when required by law, legal process, government request, or to protect our rights, property, or safety.
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# BEHAVIORAL ADVERTISING
We may use your Personal Information to provide personalized advertising and marketing communications that may be relevant to your interests.
You may control certain advertising preferences through third-party advertising platforms.
You can learn more about online advertising choices through industry opt-out tools provided by advertising organizations.
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# DO NOT TRACK
Please note that our Site does not currently respond differently to browser “Do Not Track” signals.
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# YOUR RIGHTS
If you are located in certain regions, including the European Economic Area, you may have rights regarding your personal information.
These rights may include:
* Accessing your personal information
* Requesting correction of inaccurate information
* Requesting deletion of your personal information
* Restricting or objecting to certain processing activities
To exercise these rights, please contact us using the information below.
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# DATA RETENTION
When you place an order through our Site, we maintain your Order Information for our records unless you request deletion or unless retention is required by law.
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# SECURITY
We take reasonable measures to protect your personal information against unauthorized access, misuse, loss, or disclosure.
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
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# CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational updates.
Any changes will be posted on this page with an updated effective date.
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# CONTACT US
If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:
Email: support@ellalabel.com
We will respond to your request as soon as reasonably possible.